The Football Conference and Marketing Seminars
Click here to download the conference programme
Click here to download the marketing workshop programme
With the focus on richer content, relevant issues and a new format, Leaders in Football will deepen your knowledge of football and ensure you are upto date with the latest trends, insights and forecasts for the global game
The Football Conference
This leading edge football business conference will gather senior leaders from 5 continents in London for 2 days of insight and debate. Shouldn't you be there when the most influential figures from The AFC, UEFA, The FA, The Premier League, Chelsea FC, The Association of European Leagues, Chelsea FC and MLS address the audience? Speakers include:
Lord Triesman, Chairman, The Football Association outlining the challenges facing his organisation as it moves into a new and exciting phase
Mohamed Bin Hammam, President, Asian Football Confederation, updating the world on his Vision Asia strategy
Richard Scudamore, Chief Executive, The Premier League, analysing the media landscape and the EPL's growth strategy
David Taylor, General Secretary, UEFA, speaking about UEFA's Club licensing system
Ivan Gazidis, Deputy Commissioner, MLS; Joe Roth one of the Founders of Seattle Sounders; and Kevin Payne, Founder and CEO, DC United, discussing how the MLS will continue to grow in a competitive sports market
Emanuel Macedo de Medeiros, CEO, The Association of European Professional Leagues (EPFL) presenting its future strategy
Frank Arnesen, Sporting Director, Chelsea FC is joined by Bruce Buck, Chairman of Chelsea, to explain their tactics on attracting and developing the best talent in world football.
Marketing Seminars
Can you afford to miss out on best practice workshops from Madison Square Gardens, NBA, Mastercard, Youtube, Yahoo!, Carling, Aston Villa, Everton, Wembley, Dubai Sports City, Soccer United Marketing, and the German FA?
Scott O'Neil, President, Madison Square Gardens and former SVP, NBA will be joined by Tom Glick, CEO, Derby County and former CMO, NJ Jets, to discuss best practice in commercial and marketing programmes at the NBA, one of the most successful sports marketing organisations in the world. President of Soccer United Marketing, Doug Quinn will continue the learning from the USA with a fascinating insight into US sports marketing and the opportunities in the USA for football organisations worldwide. Best practice in sponsorship will be covered by Paul Meulendijk, Head European Sponsorship, MasterCard, who will be joined by Phil Carling, Global Head of Football, Octagon, to discuss how Mastercard maximise the value of the sponsorship programmes. The power of New Media for Clubs and brands will be discussed by Yahoo!'s Marketing Director, Andrew Cocker, will be presenting Yahoo!'s approach to building a community of fans online. The new media theme will be continued by YouTube's Anthony Zameczkowski, who will analyse the changing face of media consumption whilst Carling's Rob Salmon alongside Mike Flynn from award winning FastWebMedia will present a case study on how brands can cost effectively build a community of sports fans. The workshops will then turn their attention to stadiums with Jonathan Gregory, Commercial and Marketing Director, Wembley discussing how the team have built a commercially successful National Stadium. This will be followed by Malcolm Thorpe, Marketing Director, Dubai Sports City, who will present the marketing and commercial opportunities at the Middle East's latest £multi million sports project. Best practice in hospitality services will also be covered with case studies presented by Everton's Andrew James, Aston Villa's Alison Plant and Wembley's Richard Harris
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