OTHER EVENTS

Commercial Conference

This 1 day conference stream on 7th October 2009 provides an in depth analysis of best practice from the leading brands and management figures in sport. It is an opportunity to learn from the industries innovators by examining a range of marketing and brand case studies within football and across a whole spectrum of other sports. The conference themes will focus on sponsorship return on investment in a recession, media and technology innovations connecting fans to brands, and how to create and implement a global brand strategy.

Philippe Le Floc'h, Marketing Director, UEFA, and Hans Erik Tuijt, Global Manager, Heineken Activation will present the Champions League story so far

Peter Moore, President, EA sports, will present on the future relationship between brands and the next generation of football fans with specific reference to the changing consumer habits

Brett Yormark, CEO, NJ Nets NBA franchise will identify cutting edge techniques that are driving consumer loyalty in US sport and how to offer added value to sponsors.

Steve Cumming, Global Category Director, Sponsorship, PR & Events, Diageo will reveal a fascinating insight into Diageo's activation strategy in Asia as a result of their partnership with Manchester United

Click here to download the Brands in Football workshop programme

Click here to register now