WORKSHOPS
Leaders in Football offers a series of unique, interactive workshops that are led by the top figures and innovators in the industry, draw on the expertise of the audience and offer deeper insight into a number of key football topics. Taking place in the Millennium Boxes at Stamford Bridge, they are “invite-only” with no media, agencies or suppliers allowed, and offer an intimate environment away from the main conference platforms for smaller groups of senior executives.
Leaders 2011 Workshops included:
Fan Experience Masterclass: Deliver the ultimate fan experience
Technology innovations are playing an increasingly important role in transforming live sports and entertainment experiences, creating new opportunities for sports clubs and their fans. High definition video, enhanced home viewing, and increasing use of mobile devices and applications, are all leading to heightened fan expectations for new types of in-stadium experiences.
This workshop explored the role of next generation technologies and how they are improving levels of fan engagement, to ultimately drive new revenue growth opportunities in sports venues worldwide.
With detailed case studies from some of the leading global properties, it was an excellent opportunity to gain a deep understanding of how to:
- Deliver new and differentiated fan experiences that keep fans coming back for more
- Create incremental revenue opportunities with key commercial partners
- Provide a foundation for technology innovation for years to come
The workshop included several case studies from world class speakers including:
Henk Markerink, CEO, Amsterdam ArenA
Robb Heineman, CEO, Sporting Club
Asim Pasha, CIO, Sporting Kansas City
Neil Pemberton, Managing Director, BT iNet
Stuart Hamilton, Senior Director of Innovation, Cisco Sports and Entertainment
Stadium and Major Event Masterclass: Laying the foundations for a successful major event
Hosting a major event offers a city and a country with unparalleled prestige. It provides a global audience with a window into the abilities of the host nation. Therefore it is imperative to bring together the best competencies in safety, logistics, infrastructure, design and planning. This exclusive peer to peer workshop, hosted by Finmeccanica Company, SELEX Systems Integration, was designed to provide a forum in which Organising Committees, Governing Bodies, and Stadia Management executives could debate the key issues that need to be addressed to ensure that a major event runs as planned and leaves behind a legacy of success and good will.
Senior Stadia & Major Event executives confirmed to speak included:
- Roger Maslin, Managing Director, Wembley Stadium
- Nick Bitel, CEO, London Marathon
- Rod O’Connor, EVP, AEG Stadia Facilities
