Leaders in Football offers a series of unique, interactive workshops that are led by the top figures and innovators in the industry, draw on the expertise of the audience and offer deeper insight into a number of key football topics. Taking place in the Millennium Boxes at Stamford Bridge, they are “invite-only” with no media, agencies or suppliers allowed, and offer an intimate environment away from the main conference platforms for smaller groups of senior executives.
Leaders in Football 2012 Workshops included:
Professional sports teams are facing unprecedented challenges to ticket revenue growth amid, among other factors, global economic constraints, an enhanced competitive environment, and a strong secondary marketplace. Many clubs have turned to dynamic pricing in an attempt to address these growth challenges. PwC’s sports advisors from the UK and US along with a panel of senior football club executives discussed the concept of dynamic pricing and its future in the industry, as well as key implementation issues and lessons learned from clubs who have pioneered the concept.
Session was led by Julian Jenkins Director of International Marketing, Cardiff City FC and Malachy Brannigan, Vice President – Finance, Derby County FC