Workshops

WORKSHOPS

Following strong recommendations from senior executives in the sports industry, Leaders 2011 once again hosted a series of industry-specific workshops tailored to the requirements of the wider sports industry. These workshops were ‘invite-only’ and took place in a private ‘closed door’, peer to peer environment, with no media, agencies or suppliers allowed.

Leaders 2011 Workshops included:

Fan Experience Masterclass: Deliver the ultimate fan experience

Technology innovations are playing an increasingly important role in transforming live sports and entertainment experiences, creating new opportunities for sports clubs and their fans. High definition video, enhanced home viewing, and increasing use of mobile devices and applications, are all leading to heightened fan expectations for new types of in-stadium experiences.

This workshop explored the role of next generation technologies and how they are improving levels of fan engagement, to ultimately drive new revenue growth opportunities in sports venues worldwide.

With detailed case studies from some of the leading global properties, it was an excellent opportunity to gain a deep understanding of how to:

Deliver new and differentiated fan experiences that keep fans coming back for more
Create incremental revenue opportunities with key commercial partners
Provide a foundation for technology innovation for years to come

The workshop included several case studies from world class speakers including:
Henk Markerink, CEO, Amsterdam ArenA
Robb Heineman, CEO, Sporting Club
Asim Pasha, CIO, Sporting Kansas City
Neil Pemberton, Managing Director, BT iNet
Stuart Hamilton, Senior Director of Innovation, Cisco Sports and Entertainment

Stadium and Major Event Masterclass
Laying the foundations for a successful major event

Hosting a major event offers a city and a country with unparalleled prestige. It provides a global audience with a window into the abilities of the host nation. Therefore it is imperative to bring together the best competencies in safety, logistics, infrastructure, design and planning. This exclusive peer to peer workshop, hosted by Finmeccanica Company, SELEX Systems Integration, was designed to provide a forum in which Organising Committees, Governing Bodies, and Stadia Management executives could debate the key issues that need to be addressed to ensure that a major event runs as planned and leaves behind a legacy of success and good will.

Senior Stadia & Major Event executives confirmed to speak included: